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phedramartins.psc.br

Bespoke therapist website with a custom design system that sets a new standard for the practice.

ReactTypeScriptTailwind CSSVercelSEO

Overview

A premium website for a psychologist in Rio de Janeiro, featuring a bespoke design system with editorial typography, glassmorphic navigation, and a card-based layout — designed to position her practice as the clear authority in her market.

The Problem

What wasn't working

The psychologist had no digital presence while competitors were capturing all local search traffic. She needed a site that immediately communicated trust and professionalism — not another cookie-cutter therapy template.

The Solution

How I solved it

I designed a custom visual identity system ('The Editorial Sanctuary') with curated typography, a Material Design 3 color palette, and a card-based architecture that guides visitors from first impression to WhatsApp booking. Every section is engineered for conversion — structured data for Google, multiple CTAs, and a mobile-first layout.

Process

Step by step

01

Researched the competitive landscape and identified visual differentiation opportunities

02

Designed a bespoke visual identity system with custom color tokens and typography

03

Built a card-based, mobile-first React application

04

Implemented full SEO: JSON-LD structured data, Open Graph, sitemap, robots.txt

05

Integrated WhatsApp conversion tracking across all CTAs

06

Deployed to production with custom .psc.br domain configuration

Challenges

What made it hard

1

Creating a visual identity that communicates warmth and professionalism simultaneously required extensive design exploration and iteration on typography, color, and spacing.

2

Configuring the .psc.br domain (specific to Brazilian psychologists) required manual DNS setup with the registro.br registrar — no automated nameserver delegation available.

Results

The impact

Custom design system

Bespoke visual identity that no competitor can replicate.

100% SEO-ready from day one

Structured data, Open Graph, sitemap — ranking before the first ad spend.

Mobile-first conversion flow

Every section drives toward WhatsApp booking on any device.

Professional .psc.br domain

CRP-verified domain that signals legitimacy to potential clients.

Gallery

Visual walkthrough

Hero Section

Services Cards

Mobile Experience

Want results like these?

Let's talk about what I can build for your business.

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