phedramartins.psc.br
Bespoke therapist website with a custom design system that sets a new standard for the practice.
Overview
A premium website for a psychologist in Rio de Janeiro, featuring a bespoke design system with editorial typography, glassmorphic navigation, and a card-based layout — designed to position her practice as the clear authority in her market.
The Problem
What wasn't working
The psychologist had no digital presence while competitors were capturing all local search traffic. She needed a site that immediately communicated trust and professionalism — not another cookie-cutter therapy template.
The Solution
How I solved it
I designed a custom visual identity system ('The Editorial Sanctuary') with curated typography, a Material Design 3 color palette, and a card-based architecture that guides visitors from first impression to WhatsApp booking. Every section is engineered for conversion — structured data for Google, multiple CTAs, and a mobile-first layout.
Process
Step by step
Researched the competitive landscape and identified visual differentiation opportunities
Designed a bespoke visual identity system with custom color tokens and typography
Built a card-based, mobile-first React application
Implemented full SEO: JSON-LD structured data, Open Graph, sitemap, robots.txt
Integrated WhatsApp conversion tracking across all CTAs
Deployed to production with custom .psc.br domain configuration
Challenges
What made it hard
Creating a visual identity that communicates warmth and professionalism simultaneously required extensive design exploration and iteration on typography, color, and spacing.
Configuring the .psc.br domain (specific to Brazilian psychologists) required manual DNS setup with the registro.br registrar — no automated nameserver delegation available.
Results
The impact
Custom design system
Bespoke visual identity that no competitor can replicate.
100% SEO-ready from day one
Structured data, Open Graph, sitemap — ranking before the first ad spend.
Mobile-first conversion flow
Every section drives toward WhatsApp booking on any device.
Professional .psc.br domain
CRP-verified domain that signals legitimacy to potential clients.
Gallery
Visual walkthrough
Hero Section
Services Cards
Mobile Experience