karolinejangola.com
Therapist website that ranks on Google and converts visitors into booked sessions.
Overview
A conversion-optimized website for a psychoanalyst that combines clean design with aggressive SEO and Google Ads integration — turning search traffic into WhatsApp bookings.
The Problem
What wasn't working
The therapist had no online presence and was relying entirely on word-of-mouth referrals. Competitors were running Google Ads and capturing all the local search traffic for therapy-related keywords.
The Solution
How I solved it
I built a fast, SEO-optimized site with structured data (JSON-LD), WebP/AVIF images, and Google Ads conversion tracking on all WhatsApp links. The site ranks for local therapy keywords and every design decision pushes toward one action: booking a session via WhatsApp.
Process
Step by step
Researched competitor sites and local search keywords
Designed for a single conversion goal: WhatsApp booking
Built with React + Vite for fast load times and SEO
Implemented JSON-LD structured data and Open Graph tags
Set up Google Ads campaigns with conversion tracking on WhatsApp clicks
Optimized images with WebP/AVIF and lazy loading
Challenges
What made it hard
Balancing a warm, approachable design with aggressive conversion optimization required careful placement of CTAs that feel natural, not pushy.
Getting Google Ads conversion tracking to fire correctly on WhatsApp link clicks required custom event handling across 4 different link placements.
Results
The impact
Page 1 on Google
Ranks for local therapy keywords within weeks of launch.
4 WhatsApp CTAs
Every section drives toward booking — with conversion tracking on each.
< 2s load time
Optimized images and static hosting for instant page loads.
Google Ads live
Active campaigns driving qualified traffic to the site.
Gallery
Visual walkthrough
Homepage Design
Mobile Experience
Google Ads Dashboard