Client Work · 2025
Into the
Selva
A jungle-themed pizzeria website designed for atmosphere first — dark, alive, and unmistakably wild.
Explore the projectClient Work · 2025
A jungle-themed pizzeria website designed for atmosphere first — dark, alive, and unmistakably wild.
Explore the projectThe Brief
Selva Pizzaria sits in Vila Velha, ES — a neighborhood spot with genuine jungle soul. They needed a digital presence that didn't just list the menu, but transported visitors before they even arrived.
The brief was simple: make it feel like stepping through a portal. Dark, atmospheric, alive with subtle movement. Not a restaurant website — an invitation.
Brand System
The Experience
Dark-first, emotion-forward homepage with film grain, particle systems, and botanical SVG accents. Mood before menu.
Dynamic, filterable menu with category navigation, photography-forward layout, and smooth section transitions.
Voucher-based purchasing with Mercado Pago integration, email delivery via Resend, and staff redemption portal.
Design Philosophy
Every section feels like a place, not a page. Mood comes first — data is woven in, never dumped.
Colors, shapes, and spacing echo the organic irregularity of a forest — not a grid, not a template.
No generic UI patterns. If it could belong to any restaurant, it doesn't belong to Selva.
Under the Hood
Live & Growing
The site is live. The backend ordering system is in active development — Phase 2 launches with full online ordering, staff portal, and WhatsApp notifications.
A w1r3d.dev project · design, development & brand